Established Home-Based Pay-Per-Call Performance Marketing Network
Established performance-marketing network available for acquisition after 28 years of continuous operation. The business connects advertisers with a nationwide publisher network on a pay-per-call basis, earning revenue on qualified inbound phone calls rather than impressions. It is home-based and asset-light, with no lease, no inventory, and no capital equipment, and is run by the owner about 32 hours per week alongside one full-time client success manager and a part-time bookkeeper. Trailing-twelve-month revenue is $1,424,922 with seller's discretionary earnings of $272,079. Core pay-per-call revenue grew roughly 30 percent from the first half of the trailing year to the second, with the most recent four months each between $144,000 and $166,000. Advertiser and publisher relationships span insurance, home services, and legal verticals, built over nearly three decades and difficult for a new entrant to replicate. The opportunity is SBA eligible, with a lender term sheet in hand. The seller is open to a combination of SBA and seller financing. Growth levers include a dormant in-house lead-generation line that can be restarted, publisher-network expansion, publisher-payout optimization, and adjacent advertiser verticals. Owner retirement is the reason for sale, and the owner will support a structured transition. Asking price $750,000, asset sale. NDA required before detailed information is shared. Represented by First Choice Business Brokers Montana.
Location
Online and home-based; serves advertisers and publishers nationwide from the Mountain West
Employees
2 FT
Home Based
This business can be run from home
Relocatable
This business can be relocated
Trading Hours
Hours of operation are 8-5 MT, Monday-Friday.
Management Type
This business is owner operated.
Premises Details
Home-based; no leased commercial premises. Asset-light operation.
Years Established
27
Support & Training
8 Weeks
Expansion Potential
Growth levers include restarting a dormant in-house lead-generation line that previously operated at scale, expanding the publisher network across digital and print, optimizing publisher payouts to improve margin, adding a dedicated advertiser-sales or publisher-management role, and expanding into adjacent advertiser verticals. Core pay-per-call revenue grew roughly 30 percent from the first half of the trailing twelve months to the second.
Competition / Market
Advertisers across insurance, home services, and legal continue to shift budgets toward pay-for-performance models that charge only for measurable outcomes such as qualified calls. The category is fragmented, with a small number of regional and national players rather than a single dominant competitor. A publisher network built over nearly three decades, spanning digital and traditional print, is difficult and time-consuming for a new entrant to replicate.
Reason for Selling
Retirement
Financials
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