Profitable Clothing Boutique Strong-social Following Built-in Customer Base
HS Listing ID-71489 Business Overview Established Retailer: women’s clothing boutique with strong brand equity and a recognizable name Core Business: in-store apparel sales supported by an online store Channels: majority in-person walk-in sales, complemented by e-commerce via the website Footprint: New Jersey storefront benefiting from recent local-area development lifting growth potential Key Strengths Strong Social Media Following: Just under 10,000 Instagram followers delivering organic reach and brand recognition that would take a new owner years and significant ad spend to replicate. Training Included: owner will stay on to train the buyer on operations and efficient social media management for a seamless transition. Loyal Customer Base: repeat customers drive ~50% of revenue, signaling durable demand and community trust Low Fixed Overhead: rent of just ~$2,293/month and lean staffing keep operating costs down Healthy Margins: 65% gross margin and ~31% SDE margin in the most recent year Turnkey Inventory Included: ~$50,000 in inventory conveys with the sale Operations Lean Staffing: 1 full-time, 1 part-time employee Owner Role: the business has historically thrived under a hands-on owner; recently the owner has been less involved due to other personal obligations, presenting a clear, proven opportunity for an engaged owner-operator to restore and grow performance Facilities: New Jersey storefront with below-market rent (~$2,293/month); current lease expires November Marketing: currently driven primarily by Instagram and the website Financial Snapshot SDE (2024): ~$115,535 SDE (2025): ~$112,635 SDE (3-Year Weighted): ~$113,505 Gross Margin (2025): ~65% Inventory: ~$50,000 included in the sale Growth Opportunities Monetize the Social Audience: the 9,000+ Instagram following is underleveraged — paid social, influencer drops, and shoppable posts are clear, low-cost upside Rebuild Top-Line Revenue: a hands-on owner can recapture the higher revenue levels seen in prior years E-Commerce Expansion: online sales are currently secondary to in-store; meaningful room to grow direct-to-consumer Marketing Diversification: add email, SMS, and loyalty programs beyond the single social channel Local Tailwinds: recent neighborhood development supports rising foot traffic Reason for Sale Owner is relocating and stepping back due to family obligations, and is seeking a motivated buyer to continue building on an established, well-branded boutique A SIGNED CONFIDENTIALITY AGREEMENT IS REQUIRED FOR THE EXACT LOCATION
Employees
2
Real Estate
Lease
Leasehold Rent
~27516 per annum
Support & Training
Yes
Reason for Selling
Owner is relocating and stepping back due to family obligations, and is seeking a motivated buyer to continue building on an established, well-branded boutique
Financials
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