Online-Focused Apparel & Home Goods Retailer (NEW)

The Company is a well-established multi-channel women’s apparel and accessories business with gifts and home décor offerings, operating through a highly engaged social-media-driven sales model and a 3,626-square-foot DFW retail location. Products are promoted through scheduled releases twice weekly, allowing customers to pre-purchase online, select in-store pickup, or receive nationwide shipping. Many pickup customers make additional in-store purchases, while the company ships approximately 70–100 packages daily. The active owner oversees merchandise selection, employee scheduling, and overall operations. She is supported by two full-time and approximately 8–12 part-time employees who handle much of the company’s customer service, fulfillment, and daily showroom activity. Top Things to Know About This Business Business Model: Women’s apparel, accessories, gifts, and home décor are sold through a socialmedia- driven online sales platform and a retail store. Established Brand: Founder-owned business with approximately two decades of operating history and an established reputation within its market. Customer Base: Management reports an online following of approximately 27,000 and more than 5,000 active customers. Consistent Profitability: The company has maintained strong adjusted SDE margins, ranging from approximately 27.7% at the low end to 33.7% at the high end over the periods presented. Inventory Management: Limited obsolete inventory and customer-demand-based purchasing help control inventory exposure. Management estimates that less than 1% of inventory is dead or obsolete. Experienced Workforce: The company has two full-time and approximately 8–12 part-time employees. Management reports low turnover, and all but one employee has more than two years of tenure. Nationwide Reach: Approximately 75% of sales are generated in Texas; however, the company ships nationwide and extends its reach through social media. eCommerce Implementation & Digital Growth: A new owner has the opportunity to build a more comprehensive eCommerce platform beyond the Company’s established Facebook sales channel. Opportunities include Shopify, email and text marketing, customer loyalty programs, TikTok Shop, Instagram Shop, marketing automation, remarketing, and targeted digital advertising, creating additional ways to reach existing customers and attract new ones. Supplier-Term Opportunity: Merchandise purchases are generally paid for immediately. A new owner may be able to improve the company’s cash-conversion cycle by negotiating vendor credit, payment terms, quantity discounts, or other favorable purchasing arrangements. Transition Support: The active owner is willing to provide up to 30 days of post-closing transition support to assist with operations, purchasing, merchandise selection, and customer continuity. Following the initial transition period, she is also willing to attend future merchandise markets with the buyer on mutually agreed terms to provide additional purchasing and product-selection support