Modern Marriott-Branded Hotel In Waco
Acquire a modern 115-key Aloft by Marriott hotel in the rapidly growing Waco hospitality market. Opened in 2020, this contemporary select-service hotel offers immediate cash flow with significant operational upside and is priced well below replacement cost, presenting an attractive value-add investment opportunity. Operating under the globally recognised Marriott International brand, the hotel benefits from the Marriott Bonvoy loyalty programme, centralised reservations and strong corporate distribution channels. The property is currently operating at 65% occupancy with a clear opportunity to increase both occupancy and average daily rate through active revenue management, food and beverage optimisation and improved operational efficiencies. The hotel is positioned to benefit from more than $5 billion of active public and private investment across McLennan County, including major manufacturing, infrastructure and downtown redevelopment projects that are driving increased corporate travel and hotel demand. Additional demand is generated by Baylor University, Magnolia Market at the Silos, the Waco Convention Center, SpaceX McGregor and the region's expanding healthcare sector. With no deferred maintenance, conservative pricing at approximately $120,000 per key and a projected path to over $1 million in stabilised NOI, this investment offers buyers the opportunity to acquire a high-quality Marriott asset with substantial long-term growth potential. Further information is available following execution of a confidentiality agreement.
Location
Located in Waco, Texas, the hotel occupies a prime position within one of the state's fastest-growing hospitality markets. The property benefits from a highly accessible downtown location with excellent connectivity to Interstate 35, placing guests within easy reach of the city's leading attractions, businesses and institutions. Waco has experienced significant tourism and economic growth in recent years, driven by the popularity of Magnolia Market at the Silos, Baylor University, the Waco Convention Center and a growing calendar of sporting events, conferences and entertainment. The city also benefits from a diverse economy supported by higher education, healthcare, manufacturing and aerospace industries. More than $5 billion in active capital investment across McLennan County, including major manufacturing facilities, infrastructure improvements, downtown redevelopment and SpaceX expansion, is expected to generate substantial long-term business travel and accommodation demand. Combined with Waco's growing tourism sector and expanding corporate base, these developments position the hotel to benefit from continued increases in occupancy and room rates.
Real Estate
Real Property Included
Premises Details
Purpose-built 115-key Aloft hotel developed to Marriott's Gen 3.0 standards. Guest amenities include contemporary guestrooms, public areas and modern hotel facilities consistent with the Aloft brand.
Support & Training
24 hours.
Expansion Potential
Increase occupancy through enhanced revenue management. Improve ADR to market-leading levels. Optimise food and beverage operations. Capture additional corporate and group business. Benefit from major regional economic developments. Grow NOI through operational efficiencies.
Competition / Market
The property is competitively priced at approximately $120,000 per key, significantly below recent comparable hotel sales in the Waco market, where comparable properties have sold between approximately $178,000 and $238,000 per key.
Franchise Opportunity
Yes
Financials
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