Luxury Afghan Rug E-Commerce Brand & Showroom

Direct-to-consumer luxury home décor brand and showroom located in San Diego, specializing in authentic, hand-knotted heirloom rugs that bridge rich cultural heritage with modern interior design. Featured in national broadcast media, the company works directly with master overseas artisans through an established international supply chain, securing high profit margins on 100% hand-spun, sustainably dyed products. Revenue flows through an omnichannel model: an established e-commerce platform supported by a 12,500+ subscriber email list and loyal repeat clientele, plus a by-appointment showroom for personalized consultations. The company also maintains an established book of business with local and national interior designers — a small but active trade channel with substantial untapped room to grow. Built on ethical sourcing and sustainability, the business offers a streamlined, well-documented operation with a defensible niche and genuine brand equity. Immediate growth potential lies in expanding interior designer trade partnerships, scaling targeted digital marketing, and extending the physical showroom presence or wholesaling to boutique retailers nationwide. This business is ideally suited for an entrepreneur, interior design professional, or strategic investor seeking a highly differentiated, mission-driven brand with a proven ethical model and nationwide momentum.