Fragrance And Beauty Online Store, No Inventory Needed
U.S. beauty sales grew 7% in the first half of 2026, and fragrance led the way. In mass retail, fragrance was the fastest growing beauty category, up 15% (Circana, August 2026). Full year 2025 beauty sales topped $108 billion across prestige and mass retail. This listing puts you in that market with a finished, live online fragrance and beauty store. WHY FRAGRANCE AND BEAUTY PROOF IT WORKS Another owner who bought a store from us had never sold online or owned a business before. He made $25,000 in net profit in his second month following our system. WHAT YOU'RE BUYING WHO BUILT IT Our family has sold online since 1998, before eBay, PayPal or Google existed, and online sales have supported our family of seven. We built this store for our kids. They chose their own paths, so we are looking for a family who will take it over and run with it. TRAINING Unlimited one on one support from us personally, for as long as you host with us. Plus our 4,500+ page playbook with a 37 step fast track, originally written for our own kids. No experience or tech skills needed. RUNNING COSTS Hosting: first month free, then $29/month. Domain $17/year. Optional product data feed $75/month. PRICE $7,800 paid in full, or $4,500 down with the balance over 12 monthly payments. NEXT STEP Click Contact Broker and tell us a little about yourself. We will set up a phone or Zoom call, share the store's web address, and walk you through it live.
Location
100% online. Run it from anywhere with a laptop and internet.
Home Based
This business can be run from home
Relocatable
This business can be relocated
Trading Hours
24/7 online sales, year round, with spikes around Valentine's Day, Mother's Day and the holidays.
Management Type
This business is owner operated.
Owner Financing
Owner financing is available. Please contact the seller for more information.
Years Established
2
Support & Training
Unlimited one on one training and support from the owners personally, for as long as you host the store with us. Includes our 4,500+ page private playbook with a 37 step fast track, a personal introduction to our distributor, and a custom plan built around your goals and schedule. Same day access to the store and training once payment or deposit is received.
Expansion Potential
Fragrance is the fastest growing category in U.S. mass beauty (up 15% in the first half of 2026, Circana). The store has no product count limits or platform fees, so you can add brands and product lines as you grow. Build traffic with free marketing methods first, with paid ads as an optional accelerator.
Competition / Market
Big retailers and department stores sell fragrance and beauty online, but most compete on price and general selection. Plenty of shoppers prefer a focused store with a personal touch. Our family has competed against national chains in our own market for 28 years. The key is focused marketing and not playing the discount game, and we teach you exactly how we do it.
Reason for Selling
We built this store for our kids, modeled on our own long running store. They chose their own paths, so we want another family to take it over and succeed with it.
Financials
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