Established Water Sports Retailer with Strong Online Store

Founded in 2010, this highly regarded paddleboard and foil sports retailer is one of the original stand-up paddleboard (SUP) shops in North America and has operated successfully from the same prime location for over a decade. With very limited local competition, the business is widely recognized as the dedicated SUP and foiling shop serving the Santa Cruz and Monterey Bay area. The company has built a strong reputation both locally and nationally, especially following the launch of its e-commerce platform in 2024, which continues to show strong growth and expand brand reach. In addition to stand-up paddleboards, the shop specializes in: Hydrofoiling & Wing Foiling, FoilDrive products, Onewheel products, Apparel and accessories. The business operates from a 1,600 sq. ft. retail space in an attractive commercial location with ample shared parking. The landlord is cooperative, and the business has enjoyed a long-term, stable tenancy. Financial performance has been consistently strong, with solid revenues and improving net income. The business is on an upward trajectory, and current-year performance is projected to exceed prior years due to accelerating online sales. This is a profitable, turn-key opportunity with: Over 10 years of operating history, Established customer base and brand, Niche market leadership, Strong growth potential through e-commerce. Ideal for an owner-operator or strategic buyer with an interest in water sports, retail, or specialty sporting goods.