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E-commerce

Established Amazon FBA Brand In Personal Care

Oyster Bay, NY, USA
Listed 149 days ago
Established 2014

This is an Amazon FBA brand in personal care with TTM revenue of $97,844 and TTM net profit of $20,644 at a 21.1% net margin. The brand was founded in December 2014 and runs across Amazon FBA in the US (62% of TTM) and UK (26%), with a Shopify direct channel adding the remaining 12%. The catalog spans 14 SKUs across two parent ASINs, and the hero exfoliating product carries over 1,000 reviews with a high star-rating and a high rank in its primary sub-category. The product line is highly seasonal, with spring and summer driving 37 to 43% of annual revenue, and the trailing three-month run rate is currently running roughly 11% below TTM. What makes this business a good opportunity: Inventory is not included in the asking price and will be purchased separately at cost. Current on-hand inventory is valued at approximately $14,473.

Location

(Completely online, no physical location needed) All inventory is stored and fulfilled through Amazon FBA in the US and UK. No warehouse, staff, or physical infrastructure required to operate the business. UK operations carry standard quarterly VAT filing obligations.

Employees

0

Home Based

This business can be run from home

Relocatable

This business can be relocated

Trading Hours

10 hours per week

Management Type

This business is owner operated.

Years Established

10

Support & Training

Seller will provide up to three months of post-acquisition support covering supplier relationships, reorder process, Amazon account operations, and Shopify channel handover.

Expansion Potential

Four near-term levers extend the brand's existing position without new product development. PPC restructuring brings TACoS from above 22% toward 18% and expands net margin without touching revenue. Hero-listing optimization with researched bullets at the 150-character indexing threshold, expanded imagery, and a product video reinforces the same effort by lifting both organic keyword coverage and paid conversion. Additional mitt colorways can be sourced from the existing Chinese supplier without new tooling and listed as parent-child variations under the existing ASIN. International expansion into Canada, Australia, and Germany requires no packaging changes; the brand already operates US and UK with the same product range.

Competition / Market

Body exfoliation and self-tan accessories sit inside a durable personal care segment with predictable repeat-purchase behavior. Amazon dominates entry-tier sales in the category, where review depth, listing presentation, and inventory availability drive conversion. The brand's 11-year tenure, 1,033-review base, and category rank are positions that take competitors years to replicate.

Inventory / Stock Value

$14,473

Reason for Selling

Looking to allocate time and capital to another venture.

Financials

Asking Price
$67K
RevenueMost Recent Year
$98K
Earnings (SDE)Last Reported
$21K
Assets Value
Undisclosed
Seller Financing
Yes

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