Enrollment Marketing & Software for Charter Schools

Founded in 2021 and headquartered in the Rocky Mountain region, this charter school-exclusive digital marketing and enrollment management company operates across two entities — a marketing services arm and a proprietary enrollment software platform — and has grown from one client to 40+ active schools nationwide, generating TTM revenue of $2.12M and SDE of $397k with zero debt. Revenue has compounded from $1.41M in 2023 to $2.02M in 2025, with 80% under 12-month contracts and client retention exceeding 93% since the 2023 launch of the software. The business operates with a lean ~16-person contractor workforce and has invested over $180,000 in software development since 2022 — making it the only charter school marketing agency capable of offering per-lead and per-enrollment billing. Deep niche specialization, proprietary software, and a relationship-first model — including annual international client retreats — create meaningful competitive barriers and a compelling recurring-revenue platform Growth Opportunities: Build a dedicated sales function to remove the single largest constraint on revenue growth, as all current client acquisition is managed by the two founders working part-time. Penetrate high-growth charter markets across the Southeast, Mid-Atlantic, and Northeast by converting existing state association partnerships into formalized regional sales pipelines. Scale state association partnerships beyond the current ones to replicate the company’s most capital-efficient growth lever, converting conference appearances directly into new clients. Implement AI-driven ad optimization and CRM automation to systematize the high-touch client model and scale revenue without proportional headcount growth.