Boutique Fitness Studio - 100k SDE

This is a membership-based boutique fitness studio generating $381,531 in annual revenue and $100,000 in Seller's Discretionary Earnings — operating in one of California's most affluent resort communities with high-retention. WHY $200,000 IS THE RIGHT NUMBER $100,000 SDE × 2.0x multiple = $200,000. That's the lower end of the boutique fitness valuation range (2–3.5x SDE is standard), reflecting a motivated seller ready to transition. Hard assets — full fitness equipment, member management software (Glofox), member database, active social accounts, and an established brand with 127 Google reviews — transfer with the business. A buyer putting $200K to work gets a fully operational, revenue-generating studio on day one. SBA-eligible. Seller financing available for qualified buyers. FINANCIAL SNAPSHOT Annual Revenue: $381,531 (2024) Seller's Discretionary Earnings: $100,000 Monthly Revenue: $31,794 Monthly SDE: $8,333 Profit Margin: 26% Revenue history: $362K (2022) ? $416K (2023) ? $381K (2024) Revenue is primarily membership-based — predictable, recurring SERVICE MODEL The studio offers semi-private personal training (the flagship offering), group fitness and bootcamp, stretch therapy, a signature 30/30 program (30 min training + 30 min stretch therapy), nutrition coaching, and a seasonal intensive program. Supplement retail adds incremental margin. Programming targets adults 40+ with personalized coaching — a premium model that commands higher price points than traditional group classes and generates significantly stronger member retention. OPERATIONS & TEAM Location: Premium retail corridor in a Coachella Valley resort city — high-income, high-foot-traffic address Staff: Contractor-based training team; owner oversees operations and business development Clientele: 90–92% female, average age 52 — the fastest-growing demographic in boutique fitness Technology: Glofox for membership management, scheduling, and billing; ClassPass integration for additional acquisition Lead gen: $27 3-Day VIP Access offer; Starting Point Session onboarding process Operating days: Monday through Saturday ASSETS INCLUDED Full fitness equipment and FF&E (free weights, resistance machines, functional training equipment) Member database and contact list Brand assets, logo, all social media accounts Website with lead capture, video testimonials, and booking integration Glofox software account and member data ClassPass listing and profile Supplement inventory (valued at close) Goodwill and existing client relationships