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Accommodation & Food Services

27 Yrs Profitable Semi-Absentee Mexican Restaurant

Summit County, UT, USA
Listed 42 days ago

This is a full-service Mexican restaurant offering dine-in, patio seating, a full bar, takeout, and catering. Built from the ground up by its founder decades ago, the business has grown into one of its region's most recognized and trusted dining destinations, known for made-from-scratch recipes, generous portions, and consistent quality at affordable prices. Operating from a highly visible commercial location with ample free parking, the restaurant draws a broad mix of local regulars and visiting guests, with a strong majority of monthly revenue coming from repeat and referral customers. The business benefits from an experienced, long-tenured management team that runs day-to-day operations with minimal owner involvement. SERVICES OFFERED • Full-service dine-in & outdoor patio • Full bar - cocktails, beer & wine • Takeout, catering & private events • Family-friendly, casual dining concept • Made-from-scratch recipes daily KEY HIGHLIGHTS • Decades-long operating history & reputation • Experienced, self-directed management team • Semi-absentee model: owner time ~7–8 hrs/week • Below-market lease with renewal option • Significant untapped marketing upside

Employees

8 FT/19 PT

Real Estate

Lease

Trading Hours

Monday-Sunday 11am-9pm

Management Type

This business has absentee ownership.

Premises Details

The restaurant occupies a high-visibility commercial location with ample free parking and a large outdoor patio. The site benefits from strong local traffic and continued development in the surrounding area. A new 3–5-year lease is available to the new owner.

Years Established

27

Support & Training

Will train for 4 weeks @ $0 cost.

Expansion Potential

Social Media & Digital Marketing An active but underutilized social media presence today, with no paid social, search advertising, or SEO investment. Consistent content, food, drinks, patio, and menu highlights, including gluten-free options, could meaningfully expand organic reach and drive new customer acquisition. Hospitality & Tourism Partnership Expansion A recently launched hotel referral program is already showing early promise but remains largely untapped. The surrounding market includes numerous hotels, resort/condo management companies, and visitor services that could be systematically enrolled. Weekend Brunch Buildout A supplemental weekend brunch offering is popular with families and visitors but is not actively marketed. Expanding the menu and promoting it further could meaningfully grow this segment. Sports & Entertainment Programming Multiple large-screen TVs already draw a loyal sports-viewing crowd. Structured game-day promotions, happy hour specials, food & drink combos, and loyalty incentives could convert casual customers into recurring regulars. Catering Expansion Catering today is passive, with clients initiating outreach rather than the business pursuing it. An active sales effort targeting local schools, municipal and corporate clients, and nearby event venues could build this into a meaningful recurring revenue line. Online Delivery Optimization Third-party delivery launched in 2024 and represents about 5% of revenue; volume is currently capped during peak hours due to kitchen capacity. Optimized staffing and a delivery-specific menu could grow this to 10–15% of revenue. Digital Loyalty & Customer Database The current loyalty program is a paper punch card with no email or SMS database. A simple digital loyalty and CRM system would enable direct marketing to the large base of repeat customers, particularly valuable during the slower fall season.

Competition / Market

The business holds a dominant, largely unchallenged position in its immediate trade area. At founding, there were no full-service Mexican restaurants nearby, and today there is still no direct full-service competitor at the same location (one quick-service competitor sits across the street but doesn't compete on service style or menu). The nearest comparable full-service competitor is in a different submarket and hasn't meaningfully affected sales.

Reason for Selling

The current owner is retiring after decades of successful ownership.

Financials

Asking Price
$1.1M
RevenueMost Recent Year
$1.8M
Earnings (SDE)Last Reported
$343K
Assets ValueIncluded in Asking Price
$561K
Seller Financing
Not available

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