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Webinar Series: Understanding Seller's Psychology & Motivations
This webinar is designed for business buyers to better understand the position of a business owner who is selling what could be the most valuable and personal asset of their lives.
Some of the topics we unpacked were:
- Connection is king. Invest time and go deep with the owner.
- Sellers are assessing the buyer's ability to manage the companies legacy.
- Structuring an earn out and collaborative transition.